Research
March 1, 2018
Amrita Banta
By a Luxury Daily columnist
By Amrita Banta
Every January, through thousands of surveys with affluent consumers, Agility Research & Strategy distills a volume of data into insights for premium brands.
{"ct":"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","iv":"9678d0b3f4edccaf70e5247cdec8b5fd","s":"d20378428f1e7209"}
Share your thoughts. Click here