NEW YORK – After looking at customer experience as an investment rather than a cost, American Express saw that its new attitude toward customers had significant effects on spending, according to an American Express executive at Forrester's Customer Experience Forum 2011.
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","iv":"ca568724529e5d8c1b63c89db1b5e10c","s":"692b4e018111f251"}