Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"6933198e4d8f92966d68c4b316974d10","s":"9219bcbe7b2f79d7"}
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