Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"8b62c30f87488238dbd15b8f776dd7f2","s":"4f3e476e51f23f62"}
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