Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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ZaeKga5bE71CX8tdqtzVeLeWtNzQ0\/PjPmKgxQaWf29EEc\/poRts0nOqpP0YtokqYAzRwgTfAkoHzr25ODRxPR5jhR\/AOndvVySq0seBHv1DQr6vEu6aEhGxRiY9FFN6DBOOoerMsE7L1czyDez36b3EMpxIhae1rIn8sAOvhdg2iuZHPh0ujE9pPZO+nfflNd49+mHgbK43whzz+Sd7qKptRtUTLR5+kKoIutS6oFvuHkaSdAByLHyI1hMhgKrqOvPRZDu\/3Mep+Zdql1TsGFv2JTRu6FycoYQv6KEWNyIRY+Or7ZmlpLu+1a6NqOhD7U3boCIyOaTVu6OJapdPTWFlehDZmNGqbQI9D4MPX+l6XNnejcRKwRu+4\/+OiNwwfbjlK9NrZtArzF\/tRDYhlQZicJjZHwDAL5HH7IylMy1T07FFVriBQVLN7vzhVBJAmGF8P+Ime\/PizVJCrnKeiPq3MQFpVjRZRl8LCVEfH38tGP0\/V4UkkiEtA8cJNo3gV9t6cEUH0Itpjrb+uNQvJvc4ctsKeQjTFtk0\/8pnBq0LApOD1Lcit\/7DSMr4LQVUV2uOQ91ACP6IlQ9oevyg2bNiHNn8sUY1lda\/OyvzR6OsCMlX+tlin2mKHGlrXLyqYVYGlLd8aEnSk2fr391+ppMnDw8gmaWqMFbEvv9sTXxU6RE67tR9MLlItwfffJH2TtUqPToHbL4FvDlzUPPmPgJjQAhDkDH8IRpC1GqynhpFr6u3W2kwD95RQrCLdAlPfJf1\/1P8950hqV5zlS9yyDMhT+Rt\/OOPEPD69+jh\/s1bopChBtIfBdp\/4pIEgm7KvHx8K8PIqBVkCnMPTjmfEojBUyTO0iBK\/UbMZeCG91cXYmWwyofwtcwanhqTgbbU81PGPifmQQ8huxovi8yS\/lfHmZPEUUhXszUU4X8rKiBytqTKrP8S+ACY37GopBjEUQp3Zqx+9wj8DnEg3yvFr9txB+28KP7YsRN\/SSsJucCf+ZaGKzE+MqHga6vimXNBBX04XDY\/DXVHUzGGkzNe8REs4i\/ONw+xA\/eCTFrphUyk6VbQcvKix6QmytRUhoflc1boja6JnmkqA5seEpoJrJBhGvx7GtdsWv7Sxe6cjyvuXG4alKElAPgPC3a0i6pz+M0dRZy4uRBYT4rREuXR08bxlnej+L3MjcJWTL7duW\/Y77Q6YTwETffWr1IzOb7K9sCIK0oCrQdfbUywx3PFV\/APgtJFDvoSzUph9ZJMG0wKMUGao7OfbH9wKbLvCoJmeoCL65BibZ8ZpYyTYqwWj4GBptQ+qNdqHupsTyS+t1Ku641dljRb5VVg2c+yzeilqRsInlX\/bDL1jEt9wEb0qwVzbi4JZ1U58Pp6rRgXnX7Ow9BZza\/KFLGtKzsoB80boRbTl1vQxqlV+EuKwLhWdYbFQUoLmVBXApco+pNZIlOdnFP+4CUMRZiPWwYq1C1\/4bYktMYxZKO8oLPiY\/eYbv6gyIjks5GmWTx29\/Y2sVVI+z5+u3tsIQMsP\/sITY7\/jG+CjcjJyUVtuMa\/EXSlNb\/0ZCFc1XsOvz7VEBTam9RNmaEjxCQFeqxsN\/9HSnMpCv+26S0zfdQQN78gHE\/KhGK9rLb\/SfEpN++ja1U5cGMy3t8MaUWx2\/uf5vEyNArHfJ7dLgL1roZbhlePfXzvS+yqhwww9wHoktuFSjKBUoJpzXCRZLagXJWVzqatZZ8pbTrIrrKv9gHpiNRu9gOw+ARmvJDjmkZMjuSU80iPULbE8xkrHjGddnpS20aNWSuJ\/qGXcXS83zk1LHr+Fh2ZP4rGl9ZUJTfdnHgwizNRdDMRRU43Fs9DPyYVz57yjixHaM7CoDMOA7S3arKq2KjsO4ZMXyl8Lk8omdi31fWEtXWMnADkaDD31dqNF6oFvcnvcw9NbBqojgUDyTEPmClSkm72E1B63wDPjU7x4s8PvSHZ8XHe0eFHFHGU8JZ5\/LZa4PZwO3Wy1OzEy7hSRsy7gAIdR6eKU1MYL2kfw2YZECwIg\/Igrk+1hWyv5dQgiX+s1CxpTwGTjvvnbEC0umNuv4LoGoOBvhIz5StlMfIgABRIV0ju7bAYH2+zh3I8EC11MREQXjYBEdDXB\/xkU3I1dwjv4pyEOtsCNViQDHXUcvSW4B5R2mYgEMEST3MUVK36IXIHXdWZS1zsBcXoh0E8aHNNrm64XstSseiMHJSa\/vBwjmRxP5WC3pzYFbFAmBHH3vAIW\/PT42\/XPewa+c3mD9m+2+LrzV5Tjx5AppLmG1LZXXr0quBDKk6Bw3\/PTsrdta39MOeM+zIVCA9Sejxv13ix4w977y9Y9wh7CcTfj9NEpWz3NAcvUV9bkAB6MA6SRrDlSN04WnRoqYaiwE2mTu7TOIPZuh3TsqXQY10nU5E25kE5BKRfIM1YobZY2VaxgN67Iz2dEEoiINzmfUYWDFraSs7OclYevq5sWORxcQb1AaituxK+5\/jU7VdkhOeXqSQ6CQsHZyx9tJq8VpJZjFDgbA0QJerAZCCnfvcpANNqQ6vynp2kUBxJRo6BqBChDvUcB8Wxq5Vz6Nnl5Ny5LHsfR7aWj\/Vo2bQ400b8EhA8QG2+ETChgo1eq\/fvmHx2YNmu\/mZIFnVRJiMLFp+6XD4rV64XN94wC4KmqYkwXPk4lGYHoXdaPxv\/Mf7+e2WS8XjpGM+u3Be3XLIig6RjYuLtvbB7ZebiY56kJXGGlovl8cxiYAJg1ZxhteKLo+yxZCCxJLt9jZjJroEFpXOHRUZniuHQYSddQBIIp9thBiBzvV5XORwww6sbKGxnkUujHcqFhW8YwioRd8UPP4ViDNYI4DH2dXctPzkEa2R+8s0rGezZfPnbvWGZEC1CXGvl7WYZbaL7MI9Eb+QxL3BLkTOc95a1iX1RFTkKMdQQPjIOgx5wpzcyseqRmpFSdzBTr2D2hByH+g71CPHyZFmcMQeIRCgLEM0sQxCG0M=","iv":"5b88a713a4addad2b502e4fc403f7c09","s":"48e4a0a447c1cbc1"}
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