Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"8435211c4b9e16d06b4cce7e9b324f98","s":"954597bba7351fab"}
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