Blog
February 20, 2018
Givenchy's Milan store has morphed into an apartment. Image courtesy of Givenchy
By Staff reports
As the luxury world becomes increasingly digitized, it is becoming more common to see the heritage names of old luxury either partnering with new start-ups or creating programs inspired by them.
{"ct":"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","iv":"9984d4661830ff47c250f5ab4af68b40","s":"f17e7bf84cadf6f1"}
Share your thoughts. Click here