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Nov. 24, 2024
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Apparel and accessories

Gucci taps into revolutionary spirit for protest-centric campaign

February 13, 2018

Gucci's campaign is meant to evoke the spirit of upheaval and social unrest that began with student protests at Sorbonne University in 1968. Image credit: Gucci

 

By Danny Parisi

Italian fashion label Gucci’s latest advertising campaign takes customers not just to another place in the world, but to another point in time.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Baccarat pulls incoming CEO from Printemps
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  8. Luxury Unfiltered: The true cost of cutting luxury prices
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Dolce & Gabbana, Skims release limited-edition collection
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