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Luxury brand marketing strategies are not one-size-fits-all: iProspect exec

June 20, 2011

 

By Rachel Lamb

Affluent consumers and marketing

Rather than copying an effort by a rival company, a luxury brand needs to develop a multichannel marketing strategy in a unique way that still fits the branded personality.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. Baccarat pulls incoming CEO from Printemps
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