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Marketing

Luxury execs identify top priorities for 2018

February 2, 2018

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

By Staff reports

NEW YORK – During the sixth annual Luxury FirstLook 2018: Exclusivity Redefined conference Jan. 17, Luxury Institute’s CEO provided attendees with year-ahead outlooks for several luxury categories, along with insights into consumer shopping preferences.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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  4. Google’s new beauty AR features raises bar for digitalization, ecommerce
  5. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  6. Audemars Piguet pop-up exhibition opens in Shanghai
  7. Sofitel makes TikTok debut with episodic campaign
  8. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  9. Aston Martin, Apple release CarPlay Ultra
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