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Consistent, charismatic Twitter activity builds loyal consumers: experts

June 20, 2011

Berdorf Goodman

 

By Kayla Hutzler

The importance of social media is no longer something that can be overlooked by luxury brands. By observing different brands, experts have concluded that a charismatic and consistent Twitter feed serves a brand’s best interests.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Baccarat pulls incoming CEO from Printemps
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
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