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Mobile

Mobile video essential for successful luxury campaign: panelist

June 17, 2011

 

By Kayla Hutzler

mercedes-nyt-ad-185NEW YORK - Mobile video can be a successful way for luxury brands to reach consumers and build brand awareness, according to industry experts at the 2011 Mobile Marketing Forum in New York.

Mobile video advertising gives luxury brands a new way to reach on-the-go luxury consumers in a variety of ways. Unlike traditional television video advertising, mobile video ads have the added benefit of interactivity.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Baccarat pulls incoming CEO from Printemps
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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