Blog
January 29, 2018
Gucci is dressing Elton John for his final tour. Image courtesy of Gucci, image by David LaChapelle
By Staff reports
Luxury brands are learning to take themes such as influencers and technology in marketing and take them to the next level in hopes to wow affluents and stand out from the noise.
{"ct":"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","iv":"65d2e55fc399cea39bc3daf527663b0a","s":"400c651f2ca65493"}
Share your thoughts. Click here