Fragrance and personal care
January 24, 2018
Shiseido has already debuted its first product created through this collaboration. Image credit: Shiseido
By Danny Parisi
Japanese cosmetics company Shiseido is crafting a unique partnership not with a notable designer or agency, but with everyday high school girls.
{"ct":"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","iv":"08256c16f054845889de5de19928abb4","s":"34c95a65d168bf59"}
Share your thoughts. Click here