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News briefs

Day’s wrap: Omnichannel, Guerlain, Ferrari, Audemars Piguet, Flexjet, Robb Report and Miu Miu

January 19, 2018

Guerlain is looking back on its history. Image credit: Guerlain

 

By Staff reports

Luxury Daily's live news from Jan. 19:

Neiman Marcus, Saks prepare for omnichannel’s imminent takeover
Over the past few years, omnichannel has become a buzzword in luxury and retail marketing, but by 2020, consumers will no longer tolerate brands' mistakes.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
  10. How can luxury brands tap into the back-to-school season?
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