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Lexus targets sporty males with Jason Day sponsorship

June 17, 2011

 

By Rachel Lamb

lexus-day-185Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.

Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.

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