Marketing
January 18, 2018
WeChat becomes vital in connecting to consumers across the globe as conversation commerce grows. Image credit: Longchamp
By Brielle Jaekel
NEW YORK — As emotional decision-making continues to uproot the retail industry, conversational commerce will become a major tool in retailers' arsenal this year.
{"ct":"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","iv":"3801dabaa8df12236403d6c3d1201fd5","s":"2c1efc23236d5ce0"}
Share your thoughts. Click here