Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"8d78cc011afbb62bed3c7046e5e9afef","s":"795b7483b6207309"}
Share your thoughts. Click here