Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"39964c9976644996c1704bbc9c5d282c","s":"eb6b4ee46dba8611"}
Share your thoughts. Click here