Marketing
January 18, 2018
Supreme has been successful at creating a club. Image credit: Louis Vuitton
By Sarah Jones
NEW YORK – Luxury brands should expand beyond experiential marketing for goods to focus on curating branded experiences, says the president of Vice's Fashion and Luxury Group.
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","iv":"969882874c8407344cdf33eb50a14c25","s":"db6344d80e49a5e1"}
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