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Nov. 22, 2024
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Retail

Neiman Marcus personalizes in-store experience by giving employees strong digital tools

January 17, 2018

Neiman Marcus gives each sales associate a mobile app full of customer data. Image credit: Neiman Marcus

 

By Danny Parisi

NEW YORK – Digital has changed the way consumers interact with bricks-and-mortar stores, and no sector has felt this more than luxury retail.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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