Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"2677bf7f5bf3e030e72f7d76dd266822","s":"d1007a92e7224c75"}