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Retail

76pc of shoppers prefer technology-wielding sales associates

January 16, 2018

Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss

 

By Sarah Jones

Rather than focusing on the cool factor behind in-store technology, retailers should prioritize touchpoints that streamline the purchase path to build loyalty, according to new data from SOTI.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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