Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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gJqgFwnu+CvkNW+oI58C4zHvMLEEN3IvIgI6hO9TPlwzpchzGP1uiHKQxb55yBhszZraYM8jMGjxPOFCUq24zVoAXm5P8Gbb\/5cEmmaYPIAw2zJJRfKESDF69OtBV2eVTGIfXm4n\/f\/TGtyTTpJYdnxDZqyHLJfz+kcK+Q8QJ3AMmJQWubtBdG0F6U99uMjGjPP4sINpwpfMFuCWqcWnsPoNB8JJ1N0B8eEZSgWBMqJWQXLAZFoWhfo5vOsvrHdimBLPp9JVsH\/zzYhuGlnY1KWt9+4EFb524X2m0SVBX\/Jn2IB9UVPYoVP0tULNDr3CsubIyTHe7P9T4Kt5C6fW5pA5EBZEZYrpcFHYxlLDL778C7JntF9UZbPLaIcjQQLFpA7\/SrpCq9WM66W4jw6AkvOdOplQOhlBb4\/OjpxUdpyh5vyyEvSYTd88FsaQUcwIlcW0E1HLvnVhH+H2r0P297t1H1v2VOhP8QPTFDGnEalElgI8rzEO1XB6vtSfqYNQLexWROQb65R5BVpBZ5LmE\/6ryPP92L+GFiCjvGLH8vAf96K4JXoaB9BDnJoz7s6C4nsl0Q+0VPRMzjXNeNcH0vxYM+mVW2po1pPNZQIGh0ZbGk3ZSYfZikidiUlgReKfwf+dCpuTkxzTJYPSfzaxY8\/1F6OBZEOSg\/abVVOPHKJKKkmNbyg8I96l\/1jEMyYD7pzWjnt61uUDSYi8hpy2k8SSLxxQOXWnKrdPnQiiO8ExjfkN7hWZJGXx6PgY8rNF3g8Mwj867KKqGsLIr5Grp\/ykSStfjxW+tj4g45Wc4jinTAiDKDUmWBWXgN6BuDHmvNurm9cAqoVYPPNO\/LcMLnYYdqWP3Z4Axg7wdLh93BM4kYqj5cc6S4fZHCIySd65ya0dQmVh77tzS7RPuJwLlcX7nQo8mViHzfBAnmvAY7c+NjsCI8CipkEHG2PLUyUfcdP19p4FDpFRnzJVupilEd2x1kvlzK6S+TWNi7f3xqajCKkfNnSXukGDhYzCPUol9j28T0IssRxhJ91TbZfGMhX4KyFfbHig4QQjiZLKt1c4G4BHk4SeWTohsdRp2x9p7UXd6vKnlqWbnIZLD2ZZMxVtTJQhyPHAPL4v7ap8PXsvOoVe9ImYQ96AieT0AUAStlitVTAw+Nk80jtpQ0118kcJQce27aD3OU4aQMbwUjKxHnHlPRAj9un1sAKZYo5gxeaycQV4BRgTX39uuZ5AXQDkxG9HEJq9+RjQQzQ6W6Ckcg3PSFafrktxUPc5ZEVFhBQk46GKv8igptxdVRDTOlr4n5hGateJa\/sreBBV7+YaVwX8TfYM38VvKpWuIC3VXGno86zy\/xYfWQBONI8LV1Lg8m2LxejyRTpJKv217brICh4x2adxTZ04pJQqMKLYbtccvmfm2oFTlTca0Ld\/3vY5X1PM0FIISGbMEX1TAw4dcKV3QZ9xwUc\/8ZWx93T+oM+095Runtan4xs606NUXf6YiuXxakoT7TVDdWtJP5Xnauv3DLCcea\/V88\/QfDmnCysEXA1ThnaCW23PF0Ipv8ZtQsg+NtXSNxNlsY1WMwS+22C\/G7FApEOrbU\/Yyw0zA9RWEC8bnDuzzE46H8Q2X\/tKsCAj6CcUMrGFm9+l0cButpEOFCIupn1G\/parSbi1zVdbTeu3n8l\/KS8hkOiscOZbWUWPIJeTBo86sGL\/EzNW87hzueGN0f9paOvdWQQCLKIxN7BlW0tHibh2LqfrACvCJojm9Gs65X78IlwSTJVRv1jS0XZPB3NrXDJfD5sgjdZo2Hg9a89S4Qs\/o8NPDESzVw2Lb6ViCdliKqefJIzhnHLWmsnaTDiIkKD0Ufu7AT6paiuudO6SonkSXXtkdBtg\/mJ5M3KupG8nmsQshO7pyRN7sKQdTrquqtCvt3qa\/4g2GehQfugAax9u6QAlmY+nGxrRvcbBpTXbsJj\/KwPVtQ0tIM37O6nAlFch\/j75EUcidb4\/udMOScU9IJrsTHMsD\/KeQhdiLbmOGX3PtQc2QpPWFjfQKX6XXI8l9eRuCFa6DwDEEE2Ow4BauNOqZNLtobuRca7NgYLTF+6YhnSCRfR5MM0V7RyrHvZdy5WBoAaRiPYBJH00uMM3iIBROP9tpP5F0UkfzS9UueQ6LYBjId1MIWV5ByD3AEDiK4KopHkENyv6I0bQYx4JMKHXjxG4dACEHnjXVVgT2378p4+cH8d\/B1xsnIlnVSyYFJdm5HdRq1udley0SJ9A8b9IEsNQg9MNQ3RHXmIX9wPUE7x325Vz8StF75dfUYPsEB2hp9k95YtCzieU8SINIqlLQMMJzigh3b6AJX3HhjzokwXIMUz7MLJgZB4ZjLrf+ST1R3UPnbaZgg7KmBr8K3Yg8doS8ksIfJFBb9auCjVLeFWxQQ3EF2uCcehMYoECf80lm3CR8ovuccL+Ki9AudC+ZauNTPdnhxG3LtMttPQNoLux9cRD4Sg9JPYg39wrbRhGQrEajHwPmcOcfzc4ASzLfdVZL+IeMBsBx+XbNmqgpWxsPhiDhcgs4EGBdSfSMZzBo6zswPwPo90TmDZ9a5QoZvYtCNhpA9mx0xqOTKUZBPGLsrXvoW16VaYyRoX5HpmymQVctPrYakFhCYdD8+lmBQofPxSV5fY1DngYAWPA5CrLv8fEmeB6dsXRnd5RG7ujviKXS23y9JgTdYGQ3dyOWOMkhUrOYX0qTMxY6+EgVxfMBplqjQryX4iZ1rLIWTTiIfhvNQ8KfomrTnMQY\/35rQiBLZ8mZUirwELnap4QHpTguQ3CDJ29gweLtAEl\/aiDJCrxrMnaCTiJbCuTjFswhrkUP2oXoeGZe2ACmaSRZejiGVLgsS2SqGTP86\/8ipJLsO3M9fxXXqMyMICdo0NEVDhWxMteRmubPyGbU7q25ltPfep\/WyivE2Nv0aHBa5blmpz+497P++YPDRBt0YLlR7XmpqkU6EJllIDELr8vtEX6eZ0z1qRmkSmlrQ4GRzRIxBHbhC84AWJBy+5puC81Km0nvONWh+mnd\/kGnHyDaWqU3mwkpAXn2kUw9Ti+f6jjDXgrHibtLf6R9lHqqscAwz20Ikcp5wmvygdoNHXslxsiIthWr3IkiEVfYuySepb5vicupt3Ehy1SreXM2nNMz1MFAQNzFDVOo9GvaKKKT09OAN+mIEs9trmmjbVArLWmXN6GjAvYVr35CULgXFyI3ij4GJSrEM9y90BMmoShaKOtIw\/slSZeimOdvN+GNU1zmsn4mT0LatA2HezQDCeYR0oFBfoVl22SXLqsU9331dmKkbRCoyKJpek5kfpyCVHgU8JxW\/quo1lcVNq5DSSySujJAsdPhZM9ViVJ9Oeg+o9cPawWHq8ZeiO9vVcj1zD4iYrzbleaWhanafuOjySJkGJnZuT+uYIumfGbBMN7rIj0Fp3Skw72wo8aSFqHMH0w5Kd2IGTV0B3So9+muMJZa5U0ZQX2LmSk6TJJk7+vgGgC7PBQUyofV+PZYJcfhLBeaVtR89cbYtRlyzsN4C7EMRF8EZa39uccGZz7SGuyvjRIm+XJHgDEX3B933cvQHFP+cAWRJjfMRQfPsOTzBPVRSQElH4zI9GkiyGJk5so495F3muF0frW20cFUct9d\/ursv9p8s2uD7s6u987\/BQabHGWVs8zQVKKXepfRvDzQwUh+3\/US1L58PbfdFcgomURBxCaESmmPVtJhr4PXA1XjoW1lfHuRDwXidbF0fbwnMrbD2DWvxycfN1LNc4jskgR9wJBj\/9Qcq1UhUyrVVRrjg3HNVJXFe4eU5ntFnKysLP3dvgxyRY8RfjVRFtUQQCSbtnyoNFF6ozKZx5XSSRbDxuo1z9djhE7VBMEtUbW2D+1C0mOAMiJsM6IsNeUC++qGfh6sR\/C6zxoTofmJ2Wvplpi8T+jdFn\/KdgRHNo2hCVuKSEGCDzH+7mpRJMa93nkmWOLXIpqujI8EenCc5cauJ0lvYJOWV4BxuxyDDe+ZpH5IMfVabqN2WIBnyLh0jDC4maZ5ViGOUA36Ct1MTrNh7N+D+lvVX18mqz7GJCiHSu00765FbY4wiX6rwJ4cavdsGBv3ixUGk+zux5L4MP17cep9rCQyO+\/fVe7J8z1KAi2a9LZferhQvT8GnuEhmaar6CIs8rUZsHRHdO4+R9nGJ9IlFOWbECzDzjJLEtyelbbtOuWftwEzKllsZTX26ue2MezbaMPAK4NGdwWgvZaBW0IjB7a4znzKBdW8h1zp+PbMrfJpM8\/czEkXv47N9gIW262o\/nVH8e9Q3KiyglaAUbauorQWJZwDsNz1Qkq8CtvJ2ytWkWIeBlBN+aL04la6Ob5C2nVJPbEWUzCgNBBazUhTA2B5CXFxNhvJHrTjcdfMTQ9mvMapFR0EeI7hA0A3YHTRokDPhO7D9HAg3v9JbT6FRSDQyI6ND9j2Q=","iv":"1adcb8f406d6a287287901ec10c3cc4e","s":"8cfacacd985be2a1"}
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