Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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ajR9wl3mwO9UsMAZrx1sNFxJ2C0XGGpZ+5cf\/\/Q6mGqVvKDmjXvin2gBO\/IhXijO0ZTMq0zK45Ia9ObpA18kBgvXe44+7YnmXyMtV1B1a6THZ8j0dpK4+XzhpeJnJ2iIsoe06nAKoLZntNY226GU5bzTsulXZ\/lgSD4vEAiDSzriNUy9vFyiGaYqdKRw94\/j+GChp7fRWFslWOoht8L7sw7FmYzcf22nm21j7eKgg38Yn1N4t1iGXimtT9MO8rfbZVCAuSHkaUR5LcsHivumm8EAHuf13WxiyIoBS8Kh+s5oluNpIjhihF2MwvLZC\/Po5HlvatR7cDnRRjeUlZ0yxCDgLPV0coTLHtTx4o0En5D4i886vKoWs9xBeXMPMQjodmrbEugDaGpKRdgPkILWBKoaF10zrQmWwamHMA0z+zuOKnC7wT47OEWxLcFdw1t8SGsvFnq4\/OEwOARDqHgGU8l4KZkqU02x1i\/of0ratLynuVGUw84X8WvNfKYK6hfZHvUfZ7IZbI6eI84KsYOIQGDmU\/pjre\/tkWspwfC0sZGHJn\/\/DbvmzF6BM2eVygCq0RhnACK6ttUe6Ap2jQ00tjAih6\/G0FeP2AScXLmcE6MdbFV1ETPr2TD1LuA58ooeBYlV3SQJTaHaopgNxIIG7BHByiaDfrhuV4pSHd8KoXo46xNIgBRuHVCw31GsoHkwEqQaI\/mhBR+59rbsEyKDy\/KIsEN5zquGH\/+ekP7ZWQqRVH3+eGMC7L5WKrgkI8Guf3PhpSjMsW0MOvs0HgIKSWI0uj5DbLLLTmxfW42RCH+5srPTDJ5ijMxw8NN80GCWD5ixZ+lGib0jI1bRKkE4jGB\/ZixtpwaKuikh\/7h3FDxCPeSaCqMDzvUjZL7oF5\/fy2DE6wW+\/yRdaGWhH81lFinKNaBjpo3PdaclUzGOCOOUSfhLhEJSwAcJ21KL4vpgKn98mTEJQLNzHHshA0JzEpjiTK5pKuIcnzE4307vwIrYMopTEXEs7n+laztNE2GP57ZOMbiBKPOSpFGC1KTvQLrTwcdNssJ\/vXaTSKYmoXmcwJqa955nIZOhaM0fO18x5N1Nss5\/ZCloEuySXO5IvVVuT9a7ZOZKNUWzqQJQojpzDS3nHsR9wHm0+21pCj\/CgwTKR6iMxaTsNN702YcdSDrSELMUbnSyrLdNljYiy2tbt6VpBG4E3cJVgjWrHkPTvrrlabNz0dR61SrXZg1jHKk15yjR7qksHuXJFWOxwWFlYDvGZ+31DteuX8nkDySgljh9Ti+FZIJNxUvLSdkRONSEx+\/bFuCBDfUkBO5LC8R\/\/0uIiOpomZgRRkrkP5vUSNmDKeAgyfn+jSDMuVw2FF\/8jN4b06AIoIUnopnWNsec3NevxlunyUTpcOzyjP5tI6dGBl\/\/MCLDYNHKf5LOeIHaHgW3GIW2OmGC6oAGvg2KeVslRaWqxqlyfOcBmjva\/04Lv3Z+ko0dIQrZ7gJ9Xi5m5QGC5eqxVPA0bQKEApFIZID1bs9TRp9pApLx4OlpKbjtoLm2RZHfbYJZ+zGLEdnC\/4nNWw4ETEpx2DNtiri+sVHCIZ94S\/amC6BEBArXRHmM7\/hE\/jFrLsUXQRyCzU1rmswMCY9FYz0SLt4zURVCtpKpG8uvdwcj6Zh7\/U9AlzZX88BpcST+Kh37VjxA+NkHZL3dORbZp2kJmeSrNYlmQRw0UD6h+N9eEpfVSVGPPAnH8pd3E21QWmBkaRQLHDzJml\/vystrBM2Gc3JJwbWQXKP5uyZodsRF949SgzTyAFXT39Lfyo3JRljLZf13rJcrg6e7vi0qwY6iiMnrA4eHL\/GmjvAD1pvAGIjuFiFktzCtth3qPLvVJO9T0PLy2LIQpziuGr0glc+ykwbQasFvla9cy9F7RHFwlnOut6SsWPVUMG6t9xVnOo2QhGisTDAKB41sK7BX74qeFfbneGIg1a4FgoTql2vJAj13szhFxtnho2PjL9QCgBwvZjOkpkMjuv5y\/FJLkldDkAUNCyXvOc331dBSGWNcf6B6Vzih6x0r2JB+tDUf0H2Luo28LMRgqT3ywbi06a6dZQv8GqapxwI2xeF+mLi8MqTxZ7I0BztSPcaZ1GAbNynrUqmIKrv44L6isqWAxvZ1QZoYaTEow3GgXYPuBulmzaBT8b+x1D6jMN+fVkuHP9tdPPl31R2YgbuVIJ4w0OOOdWmVS5rXhaY2nmKB7x1Trw1o8r11l1LuA6ni\/fjKI4fx2kNI9UKyBmbiiMbeH4e2O83T245he988FQUHo7FlD4CHAN4cyufGs45MsMWM\/FlcLx5EixrvWV0wdrZTkWBOdRjW3eCN40DPE0Ynrbkq27dgje3BmVB9TMGBVhcOSLxY4H2mw3MNP2IfCUgvIC+wRSu\/uQLXOGDaSNWX2U8+uDKrLmzr75ENxxa4Suq17hKN5WzgcV6QJnqdw3bf29rwHJFpu\/WJbp6ZWom0fGTZHHV3slDJGleA1ADqBkTDqqO5AnDDOyYMBSHTPWidfKtekoX\/x6XSWg3NwuODV2KTUpQEby\/JbwTUFz97vqE4MCVAx1fgtM8VETOHpuqhzEbYlH4v3XtuN31TfwpSqFM6nYpG9xvn8ZZsZrXy0T0\/J577A67mbYocoamu4rzscr6guonSqHYX472uieTfZQaA41dpbH2kkHxlrP7u4Xb8gqK\/5HWw83SPAbUh8ePw6SwA5+g1gCxBqmWnYm2xdwKqh5R3KGLm0P7V4M8y5VyiuaiRsg9TcmDlgx3etAk8GvAB\/+SObDf6d0cpgKjIwZSJZNQ6mKjepgcKHKbOdFQbbFEcPxp29qvlstRdy8q6r1fLgNTgwRsAjon1kmhaO6mQIVn617RFcXhc7mHdEYtmBdpeV3VsP9b28WIoM9YTVK0PzJqFOg6kRALaE04MSQQ2RgMf67O+l8E450ZqQ1zPEq8HqZzD1mWecGh8\/R4BioAI+5SVq\/HcbYZKTbl7WRofZ+XnQ77Zde9ag6aG8cD+Y2QYgUGi5+wD0mX\/9BcEKeUCied4pKLWe4PpfaDgMKc\/LUIzsqTNx8hMs5MiG3872fJfEwAdZdhG21HnRTx2vAyK5aMEevlewJj8TnaBtpBY6ue+sXj2k\/uXhXpp5hZx9JJrfrYEdV1g4uhUaocGTNI0nb5UIwEhbZ2mPXZH5jqe6+nM+GEkUdRbsbZUKc\/8fbBIPLeqxjGZ1A2+0zPNuupKSumM7Nd1xqSpYrNBHK9omqxaPTimZLX\/nfoSeDAvnABxeKLI11X0Htv7T0JXXfZYZmibZ44yzDhKRSOqvz4tKS3Fg93UxbpfWdoFfksVi94uk1UOAzS5J8jZV\/fC1xevmULf6su2Z55resJCCkIpgMXA+ygt5XRMhaxl9rM8VJSRa3xWF4cbOwNiB6h67+BhFoH0oWVzF2bGrKb96f2wpkcPyYWFJwirl\/8THTD107ADEc412gugLv2dLGqw\/bb9XRW7HEEBG+cwv0vfMOUo4CDZ3iMd4zmpITzx5vFHh7CrBSYTtuIaX+7FkIn+Q8u\/6JcTAtcZjYq9NoOOY2kep3dyNIzLw\/gUYljMDYEpGqS+h3m2z9wHP2NdTspbnJtDk968SHJCyRwxWGgNPVlonj1bH\/cNm4UQP2fbBKUZI6mszyO0PHle+gW2AX+DfFP5hcFzq8jOta5VCEsddhN6WEZS+cqlba4hGBNSLv4cvIlEk0JT8FxmVUzED28xTBCo9W2Iqca+kvq7K32Fq5wCLwraDVk3n9ar5GRFyJ6IaxLCV4Z+tXO6BGnztilxv1tvQZHUcLrksX8aeRBVE4g95Mj49LRVGqfZoIVIubmNGJWLuPE6sBTDgGGsSJ7Q50yc\/onxp\/9ZddIjp0pYQqmAzRR56\/bTA9dZk1+Hz3QYreZ+K9I8Commh6N3hBkcDFTOxTDN5rsooW9jmxa3f3pCqaAkr4TzRo5ocZsSvm0SyarqqTSHdo2775V+RvUeFxBc8YMnfxKBlZoZtVghk9surYzTVO57fQbHWr0yqlwV4as4VZYTQi+CXB6nCjYI1qMK0w3+MCtquYsQiaglcyUfgmkfQjnvfnqzxtlpT2XtooNnx15pLFoVWdqysOaY6LTqW9yQpzeuFmvCQwvkVwPwKRWQa8lewY2PVRHn2b+jU\/Xa\/MvKNyKiQjU3bpyfw+PziZediyQiqg28P09T0hWKERGlr9uFPnVNEA2XJD2lyRIkTs4SURtANADInbPa+pygUAYq8lhloe0Qf7rWf8BAugEUvZoR\/UDrtzYE\/B2\/naaMfHbLQcr29NYI9a1VNLU2+XBRCTjLQdyqegKSNc87BglMHGhMvK3ZJnteJfnOJsWOtzDjnBakfBaievtzPUOp5iIZQHQnjL+oYlT2jvZi\/fltTlPIUpMT2D47wWCrvVmONS9bAA\/4PM0gA9xD7ayDjLTREXiz+AhTpcWFnbPOUAU0nUtZE=","iv":"54da2b4f36211065490fafd0fed61cd2","s":"621b1f845d5d5202"}
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