Marketing
January 10, 2018
Still from "Writing with Fire," a film supported by Gucci's TriBeCa Documentary Fund. Image courtesy of Black Ticket Films
By Brielle Jaekel
New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.
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jWvkMS0QaPkTAsW8Ejan1AExQvZWpad\/ssJ9rq+3ICxxONX1N3MxkO0cr4BI8DrJqtcLevnzaPuBO1iCsBWFj5ubhmn0GC1M1+K4+Dq8+zLLukZ2KOuYE5T1r7eMQhfgqEWSfnn6+Ab6wbTkLtwu5QmJJNd64BkJACw1ZMLlbA8Gdmv3\/FDZ7Wma6F3lqY0hf+GZL+2xr16\/fJ+\/3W+tweupYQpFmFH8kw0nfi5q\/ZhmV8fmv6C5WUgzpXFbA0kT71Kf8Bs=","iv":"ff330c7706f58c2b52a33bc0ef6a534d","s":"7dbff2b404a4b64b"}
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