Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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Ap\/fDTQkWJaZGyYdzf3NsLnH6DQ2GDKAePfFS0TwfOrTOicdmzjmVr0XOCd\/wLH0EE2t9BX1BkfnOE29+I647MUtFvBcN0g8+FFmuy3TaPPoMxzF2GTpKJ7yrFzsiYcO8340lK5MvPjeRH08BYhzujmHUCWpa8uhPafya4hvT9yToUhDuJIvZCni3JPfVqFhcwkjhmjAjgPQFx29TldtNqrk8HLFrWASpYWeLN23EKL3F+TOeAphjGb92ydeDqESUovj+MTftyEBJTwQ2V2+RK3xg6F6HZJc13klYUYCAXJLbI2stqZJTQFpMjWXq9k8IcwhfBh0t0PSXETkZBQwTTCUiBSLWGNjZ6UCPwyw3qNe6U27kiC12QadWm8lbNVwjkZmGrUupZZ7dtBKf8T2mEBPuw6YPw09Dr5x+CRgLCdPmMQoI5acJmwgZCcNC5mkOAhamDbuMvjXI8QwZDotLYr50zbnsJmBiQFu9+44oElE3rfD08zZ+3hrGwfJM6hJQV0aCupU6rD3\/MscpWAZQbJ4znOn8FqRWYHfQ7\/Rf30sK6W46giBavt9ZCpjpxbDliWm7HCQc7+Nm8TyR6HNN97rX5w4qaevNU33dCwWoeEvKSlm1eUss5IHMyXw++w5lXo\/4xBfrx9X1WI6GOpcIwAdTao2HIgfnBt4GY9QWGNoMFkikWixPzuQ20xMy3OUgRp46GYeAmfNbPJMF7uQdV9cDSEUkDxW4lu+Zm2tfvvYIjaFEQcJxNnZ1GvBCNa3OAVPPQ1FPZm5tazx\/TxnMEHJH+X8hLuhPsgb8Rg9\/lBVtt\/hALjnuEiowRw7RlZWalC8LoPFXbtu2ArTSlJRgbncf7b+8H3ExewCyUKhfUdiZgMZJR+gmP1tGC8sqTbSwrEQu8pzYf6tgZBptfS6YA6wxf3fTsB\/0izjOqjchwvFdLhXqCBSXVUGBzQtN1AF5z8\/EU6VTgAe8vapiBkv1Rguvl+ya7SxB3Suicb1pACbq4N9mqCBlqUP4IwgOjEoxQAJW2pEEhpGEUa2PQN6k\/9sIt3Fr9vQFAv8WxONtdFSXveCNvntTF9fEZA1s1B7Ekhgv1oApYLrvGeGIS4GJnwYNpr9+bKorc66ptk\/lul3F83+DX7vX7V13yJecrX43vPCJKrFsDl9fPjXVl9wRvt\/zpzAnsWKHB04UsRfSaCTZ8tgbG15SMMjZN4B7Tw4brY1ktMh9eaHJKPnFZz4yKMHuYYpMcK2A\/h1K6jgmGFHJS5Imakg38Gi+Fr6hY2bv+SoCa8pfNe3Qoe68MGNsapyHLyoDQD2CvQz\/TzpBwzzoGzG5k6Y1+Rj69\/i\/8u\/qW5tW7lY7RCWmlR+v+h4UWU9Ym3oOsJce+\/A9uD4WJQ8cmJitmeMROYFEf7DoMbodTD\/g3kieosFB4beID3riHZMq64tETKeSczS8CP6XIjKSAuBR7Ds5d0wHA\/P9OGET1jl48bOQthEJM\/vgjHhWZQ9+Y9tFKFBdB2Bt7C1cSzCP0JRVPopTtxY\/FeBHWzQCOhty98pl5Q6ZPtz\/ukb7Dn4lpXRgtVhPMrMovd7wOPUOSyIA2MYZjOpADHHfmdNV50AI7WE++L8vGloAPc6wWumqv9mqHJrGPTC8+niUZVjqUm\/xzbH\/yDHQlOMN1eLv5M9tjf4uJneG3j6WhykJrBdwiETpHEgofQPfhxZvyxGimX9xDDN2H8+ayms7jRgWqI0lVgYL3Vh3yyurfwy29aDoFwnxKx3EtxJMeTxLypxi+hY4VbVikDOaZ6Z0zosQpnk0EP4XJYBMChYPisnB+M10Cr5GcYo2VnYvZ2fVak6mGvMfWQDjbIQW9t19BEi+ltvby23WBpMK6ZvMWfFaN93+rbGcAiEuRkGCnHGZA5kWmJrYRWjcaI1lHUE2bf1rIUUthsGMA1lbz+HjFJQg50f\/DZLGtASR1vMxb5LKdFEcsr9bPJ8ZBxAY2d7SN7rSn40xBvuSCM0t6NJDV2gzoo9PaltGYHIlwvO8vzcCcAnX\/dNsX11I1m5iMXs5bPT6wZyEDw+Zh76\/WHgdhDLQS6Xsa8mOubhbdG8hfjONQ5aT40yfefcK\/zQ6Zebgg\/3n5wA+ufubNuN8lha4JLGbYgzeaKhd0\/+FNYVI7\/zqDwFx9igKImfqVX+\/x\/I7lZOZqP47aFa2cOfV0b7kyNezRtjSZsDP8nvFplf7kk99XGt2mOCbvrrtXquf9T5bYo2eOhqXF+bFGPtQN\/Igx3LqfWyX2x\/fP14kEWiaMoxwP8TyWNf8+dStpK2VtVIZSx+PqrNnVhe07CviEOE\/3tm9Gv4vHUkcpDXVDNoaHkYAqnY+OXJWoaKWtOUj43vmRprGidoY6YwC0IDXVO\/X6Mwvu9JRsyl+yprRSom40f+9Fg4B1geyWflSAdD+QqmNpyBaH8Jn+BXouGZJDLMSqJ1FMd+01AfuQHxc0ZkqjVhf90ZNfpZxQz6zZ5y3lXpGPxLXxp7A3eE0l4beH7roCp\/91C4NOHpsGlPLn6ySlUwAvOCM\/Q1c3LoK110Y3C\/AwhZ1k97xkWKWv8o3mwU7ctLgrdFu4\/1fiShrckIPaRRALh87f\/lgFQJftKannLCY\/+A5vhn2zcFGUsoPx0FCV6DDfXgurFnkqmfvAMV4EqAG6Mx5lFXQjWao82mpMxSLuKWYaLuN8ATHRvAv9YACajS5OjhhVHHuZTHLrXS1H+UIJyLSkFilULE+pSDNivioSoVkU0r8oiKGyvgkeGKQMTAvxnCApR6HnbIFXWktHrjd5bmAKI4nBN+II+X2utb0ny3Qq2brvVOCXZpIcabm5PVFPDnKf+qc\/EBvBJWDG2r754HG9vk346wlrHP2Vrf4HnDBdb33Y1mRicHije9YRu+RLVyGxuqysrg+fKePVsqQ6mtQjZtP\/f650Bz\/SWMFHKk608TsehIu+65m8bMqiZoRYp4cgz8\/ugCgGSHjAa\/kFpAKmojLAuA4wdvqDFZmggf+uxXz9FogkaE3lvZhCOjucmkLmsCB1XUUWGGTeZPZHmv6e4VwhNzGoZnN8aoTH3gBFjrAS26cMSiyiadBu2RwEaWnV70068jDJIqTRb6+PonXojg4SLYnrfOc65G7mEQ38S+jWMmzRg\/SMXUTxwZ0XNNbthDqCoR6recCkOTZWjtCzMjrGWZynNyfwjGRQVXTttlId\/AgGY2XbqsdoltiP9pg\/KQ==","iv":"959f52550e1c81cfb3fe6b82918424a4","s":"3c0b3af8a286ae02"}
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