Marketing
January 5, 2018
Snapchat's Spectacles were another underwhelming addition to its stock problems. Image credit: Snap
By Danny Parisi
Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.
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","iv":"4869cc2d990bb4af1d31f983e27b595c","s":"cab9a4775855e446"}
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