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Luxury Memo special reports

Luxury in 2018: Special Outlook Edition

January 4, 2018

London department store Fortnum & Mason is known for its elaborate holiday and New Year's specials. Image credit: Fortnum & Mason London department store Fortnum & Mason is known for its elaborate holiday and New Year's specials. Image credit: Fortnum & Mason

 

By Mickey Alam Khan

Rich grow richer. Do the merchants?

The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Dior goes for gold with flashy J'adore campaign
  5. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  6. Krug ID app creates mobile reference network for Champagne lovers
  7. Dior weaves codes and trends together in digital nail polish promotion
  8. Mercedes exec: Social media efforts should single out brand advocates
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Tourneau creates two-piece collection to support AIDS fund
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