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March 28, 2025
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Marketing

Marketers should beware influencer “middle ground” to augment ROI

January 4, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Jen King

With contract values estimated to exceed $2 billion by 2019, influencer marketing is here to stay, but the concept still lacks insightful data and analysis for brands to base strategy on to maximize ROI.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  2. Balenciaga channels classic Hollywood for summer campaign
  3. The Peninsula Hong Kong shares lineup for upcoming artist residency
  4. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  5. Soho House strikes deal with at-home rowing brand Hydrow
  6. Printemps opens first US store in New York City
  7. Maserati opens customization workshop at HQ
  8. Zegna Group raises sales 2.2pc in 2024
  9. Head of Bulgari named CEO of watch division at LVMH
  10. OTB Group renews sponsorship of ITS Contest 2025
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