Luxury Daily, December 27, 2017 – Top 10 digital and mobile efforts of 2017
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| | Marketing Top 10 digital and mobile efforts of 2017  |  Luxury brands today have an ever-increasing variety of digital tools available to them, with technology offering new ways to connect with their customers. Entire
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| Apparel and accessories Hermès imagines an elegant way to travel through time |  French leather goods house Hermès is promoting its men's bags through a lighthearted effort that plays with the concepts of time and elegance. Entire
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| Financial services Bitcoin fluctuations are not discouraging luxury investors FREE |  Just as the luxury world was beginning to embrace bitcoin, the cryptocurrency began experiencing wild swings in value. Entire
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 | Travel and hospitality Which destinations drew the most attention from luxury tourists this year? |  Paris was the most popular destination for affluent tourists in 2017, according to a survey by Luxury Hotels Guides. Entire
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| Marketing Luxury Daily’s 2017 year in review: Top headlines across sectors |  Throughout 2017, all sectors embraced technological innovations that had once seemed mismatched for luxury marketing, demonstrating that even the most lamb-like brands can adapt to behavioral changes and digital advances. Entire
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| Luxury Memo special report Luxury brand affinity and loyalty: Luxury Memo special report |  Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively? Entire
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 | Luxury FirstLook Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE |  Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Selfridges, Graff, Hearst, Mandarin Oriental and Porsche – Live news |  Luxury Daily's live news from Dec. 26 - Selfridges’ sale kickoff sees high volumes of full-price goods; Graff acquires 476-carat diamond; Hearst Magazines banks on “print proud and digitally smart” strategy; Mandarin Oriental unveils plans for second London property; Porsche, Rolling Stone release rock-oriented light show for E-performance models. Entire
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 | News briefs Stella McCartney, Champagne, travel and real estate – News briefs |  Today in luxury - Stella McCartney becomes first Kering-owned brand to sell on Alibaba’s Luxury Pavilion; Britain's Champagne import crown slips as Brexit hits; Here are the 6 key ways luxury travel changed in 2017; Investors pile into suburban rental housing. Entire
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| Columns Successful marketing programs give customers a voice |  Voice of the Customer (VoC) programs are radically redefining marketers’ relationships with customers. Entire
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