Marketing
December 27, 2017
Mobile and digital efforts were all the rage in 2017. Image credit: Longines
By Danny Parisi
Luxury brands today have an ever-increasing variety of digital tools available to them, with technology offering new ways to connect with their customers.
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","iv":"675e4e212471efb954cd055154d10060","s":"0f66de723dbf8227"}
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