Marketing
December 26, 2017
Image from F is for Fendi Instagram. Image credit: Fendi
By Danny Parisi
Over the past year, brands have had to adjust their strategies in the face of drastic changes to the landscape of the advertising world.
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","iv":"ad6c9627a9d67c2f8c0c20a075e4f58c","s":"bf2cb71543b37926"}
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