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Dec. 22, 2024
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  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
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  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
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Marketing

Top 5 holiday brand efforts of 2017

December 22, 2017

2017's holiday efforts focused on substance over style. Image courtesy of Swarovski

 

By Staff reports

With Christmas just days away, brands are making their last push for holiday relevance with a number of intricate campaigns focused on getting customers engaged on every channel and across devices.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  6. Vera Wang sells IP to brand management firm WHP Global
  7. Meta drops price on paid subscription tier in EU
  8. MGallery Collection wins Grand Prize for luxury tourism
  9. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  10. Mood of global millionaires in the pandemic-era
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