Marketing
December 22, 2017
2017's holiday efforts focused on substance over style. Image courtesy of Swarovski
By Staff reports
With Christmas just days away, brands are making their last push for holiday relevance with a number of intricate campaigns focused on getting customers engaged on every channel and across devices.
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","iv":"fd332195f64afd3beaa0505afaa8ce6b","s":"4b94d1fa006abfad"}
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