Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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","iv":"345afc864fc27f8e7b186fb17261566c","s":"aac41e669ff0a77a"}
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