Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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