Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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","iv":"edfecee7a91414d31c63762e2736069f","s":"7f242e611fe6c661"}
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