Luxury Daily, December 20, 2017 – Luxury brands absent from email marketing: Fashionbi

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December 20, 2017

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Marketing

Luxury brands absent from email marketing: Fashionbi

Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.

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Retail

Colette bids adieu to customers, collaborators in final note

After 20 years of reinventing retail, Parisian boutique Colette is closing its doors, leaving behind a legacy.

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Marketing

Twitter looks to robust storytelling with new updates FREE

Although luxury brand marketers primarily spend their time on Instagram, Twitter is working to beef up its storytelling capabilities and potentially receive more attention.

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Automotive

BMW has milestone year with EVs amongst consumer apathy

Despite consumers still being relatively uninterested, German automaker BMW is celebrating reaching a milestone number of electric vehicles sold in 2017.

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Retail

Retail sector’s Top 10 headlines of 2017

Retail is adapting to consumers' increasingly digital behavior through innovations and investments in elevating the shopping experience.

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Luxury Daily Awards

Luxury Daily Awards’ 2017 winners: Tiffany & Co., Nordstrom, Condé Nast and YouGov

Luxury Daily has announced Tiffany & Co. as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Condé Nast as Luxury Publisher of the Year and YouGov as Luxury Researcher of the Year 2017.

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Luxury FirstLook

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Barneys, Gucci, Galeries Lafayette, Hublot and Dream Cruises – Live news

Luxury Daily's live news from Dec. 19 - Barneys plans Bal Harbour Shops opening for 2023; Gucci’s spring campaign paints surreal “Utopian Fantasy”; Galeries Lafayette preps for global expansion via executive restructuring; Hublot teams with Eli Manning to debut Giants-inspired watch; Tiffany, Dior set sail with Dream Cruises.

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News briefs

Oscar de la Renta, Hong Kong malls, editorial changes and Shanghai Tang – News briefs

Today in luxury - Oscar de la Renta lays focus on accessories; Hong Kong malls that people cannot avoid attract Goldman, Puma; How 2017's top-level editorial changes will affect the future of fashion publishing; New Shanghai Tang owner eyes global and digital expansion.

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Marketing

Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics

As marketing increasingly must take real-time local inventory into account and activate to personalize in real time, siloes deliver only a fraction of your potential success.

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