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Nov. 24, 2024
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Retail

Luxury retooled Chinese ecommerce strategy in 2017

December 19, 2017

JD.com invests in Vipshop as Chinese ecommerce heats up. Image credit: Vipshop

 

By Brielle Jaekel

Throughout 2017, Chinese digital retailers have implemented bullish strategies that dominated ecommerce and successfully captured the attention of luxury brands looking to build awareness in China through online efforts.

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  1. Baccarat pulls incoming CEO from Printemps
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  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Gucci channels spirit of giving
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Hearst asserts fashion prowess in multichannel campaign
  8. Authentic announces Barneys New York Residences in Tulum
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  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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