Media/publishing
December 18, 2017
Snapchat's Lens Studio lets publishers create augmented reality content easily. Image credit: Snap
By Danny Parisi
Snapchat has officially unveiled its Lens Studio, an interactive tool that lets brands and consumers alike create their own custom lenses using both 2D and 3D animation.
{"ct":"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","iv":"8a103fd2ee39c718585e812e408b221e","s":"5242681bce65fabf"}
Share your thoughts. Click here