Luxury Daily, December 15, 2017 – Tiffany & Co. is 2017 Luxury Marketer of the Year

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December 15, 2017

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Marketing

Tiffany & Co. is 2017 Luxury Marketer of the Year

Jeweler Tiffany & Co. is Luxury Daily’s 2017 Marketer of the Year for its marketing makeover under newly installed chief artistic officer Reed Krakoff.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Luxury FirstLook

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Luxury Memo special reports

Future of the department store: Luxury Memo special report

Luxury department stores are facing pressure from changing consumer behavior and preferences, forcing them to evolve to remain competitive.

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Government

Net neutrality repeal is dangerous for luxury retailers’ ecommerce goals

The FCC has fulfilled its promise to repeal net neutrality, potentially leading to a future where access to different sites and applications is segmented by Internet service providers into subscription-gated tiers.

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Fragrance and personal care

Estée Lauder leverages AR app for employee training

Beauty marketer Estée Lauder is expanding its use of augmented reality technology to its retail operations.

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Marketing

44pc of consumers consider buying based on influencer posts FREE

Aside from having an engagement benefit for brands, influencer marketing could also lead to sales, according to new research.

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Marketing

Facebook will no longer pay publishers for live video content

In a move that is sure to shock and disappoint media groups who have invested heavily into Facebook Live, the social network will no longer pay publishers to create live video content on the platform.

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News briefs

Audi, Gucci, NYT, Tiffany, Holt Renfrew, Kering and Rimowa – Live news

Luxury Daily's live news from Dec. 14 - Audi looks to past and future from the moon; Gucci puts Dapper Dan spin on what constitutes brand collaboration; Arthur O. Sulzberger, Jr. retires as NYT publisher; Tiffany extends design language consistency to eyewear; Holt Renfrew revamps cafe concept to encourage dwell time; Kering’s new hire to enrich standing of jewelry division in Americas; Rimowa, DFS Group team for travel retail ease.

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News briefs

Going vegan, Chinese millennials, Audi and Balmain – News briefs

Today in luxury marketing - Watch out Jimmy Choo, luxury shoes are going vegan; Keep calm and carry on shopping for luxury goods, say Chinese millennials; Audi will dissolve task force set up amid VW's diesel scandal; Balmain features $40K baseball jacket in debut men’s pre-collection.

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Columns

Inviting opinion pieces on luxury issues, marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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