Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
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","iv":"73273002f25c9e041adc82150f60db6e","s":"dd489d45a8d9eb43"}
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