Retail
December 13, 2017
Net-A-Porter's fall/winter 2017 ad campaign. Image courtesy of Net-A-Porter
By Brielle Jaekel
As part of its mission to manage its abundance of information, Yoox Net-A-Porter Group has developed a clear picture of its product process through the use of data.
{"ct":"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","iv":"00aa41c6ad2402bc2cb9cb9c89fcb22b","s":"eed794eceb3d297d"}
Share your thoughts. Click here