Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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