Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"b187a345ab00d17d4994842e200e46cb","s":"e617793dc39f12c7"}
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