Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"9d39b540a31a63de08c780c6624aa91b","s":"7b1073db27d9d86d"}
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