Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"0896d4504b11f07d07a49ba2b7f60c38","s":"454cfa4d12e79f2a"}
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