Luxury Daily, December 7, 2017 – Louis Vuitton, Hermès most-valuable French brands: BrandZ

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December 7, 2017

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Marketing

Louis Vuitton, Hermès most-valuable French brands: BrandZ

French luxury companies who leverage heritage dominate as the most-valuable brands from France, but smaller houses and foreign rivals are winning out in innovation.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Luxury FirstLook

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Retail

EU court rules luxury brands can block distributors from online selling

In a landmark ruling, the Court of Justice for the European Union (ECJ) has decided that luxury brands have the right to protect their image on online platforms such as Amazon and eBay.

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Marketing

Amazon dominates buying, brands and retailers must capture shopping

During a Luxury Daily webinar on Dec. 6, the CEO of Luxury Institute explained that there is a significant difference between shopping and buying.

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Media/publishing

Love magazine taps powerful women in modern take on advent calendars FREE

British fashion label Burberry and Marc Jacobs Beauty are celebrating the holidays and female empowerment by sponsoring Love magazine’s annual advent calendar.

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Arts and entertainment

Passion, appreciation outranks potential profits for art collection, says UBS

According to a new report from UBS, 41 percent of art collectors have never insured or appraised their collections because the hobby is not viewed as an investment, but rather a passion pursuit.

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Media/publishing

Media and publishing sector’s Top 10 2017 headlines

While print media remains a go-to method to communicate with high-net-worth audiences, the sector has been forced to adapt to technologies present in an ever-changing landscape.

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Luxury Daily Awards

Inviting nominations for the 2017 Luxury Daily Awards FREE

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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News briefs

Mulberry, Moda Operandi, Sotheby’s, Art Basel and BMW – Live news

Luxury Daily's live news from Dec. 6 - Mulberry eyes further global ambitions as international sales rise; Moda Operandi closes $165M funding round; Sotheby’s hires global managing director for watches, jewelry from Dior; Luxury brands hope to attract affluent art enthusiasts in Miami; BMW told to clear up environmental claims by ASA.

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News briefs

HBC, Swiss watches, Naga and real estate – News briefs

Today in luxury - Q3 downer: HBC cites plans to reverse sagging trends; "Swiss-made" label lacks precision for watch industry; Nascent luxury group Naga makes early moves; The latest luxury-apartment perk: Alexa everywhere.

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Columns

From marketing officer to growth leader: Luxury brands reinvent roles

Around the world, a slew of iconic luxury and household brand names have stepped forward to transform and reinvent their marketing leadership. This significant shift in strategy portends a new approach to luxury marketing in 2018 — an approach that prioritizes long-term growth and brand vision over short-term sales.

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