Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"db708f696dbb38f7486b151d43fa2722","s":"ac4dd866dcdef0bf"}