Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Brand Keys’ annual list of the top 15 most important fashion brands included more luxury brands than average retailers. The importance of a brand name nearly doubled in the past year, with 29 percent of consumers claiming the brand name of a product was important.
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","iv":"74824a22c538da07582f94852925253d","s":"fd02bad134c7455d"}