Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"339ed1bc3c107f8f99da6a920797f21a","s":"e89b9a3fc2d96234"}
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