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Marketing

Engaging millennials requires building authentic relationships based on shared values

December 1, 2017

Digital tools have reshaped the way millennials interact with brands. Image credit: Fendi

 

By Danny Parisi

NEW YORK – Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.

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  1. ICE raids and I-9 audits: What should luxury brands do?
  2. Vestiaire Collective releases first-ever Resale Buying Guide
  3. LVMH faces stagnant Q1 sales
  4. Mytheresa parent switches up senior leadership team
  5. Global art sales down 12pc: UBS, Art Basel
  6. National ads from Genesis turns age into advantage
  7. Mikimoto America appoints new president, CEO
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  10. Mandarin Oriental ushers in next chapter with updated visual identity
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Global art sales down 12pc: UBS, Art Basel
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Follow @LuxuryDaily for the latest in luxury news

LVMH faces stagnant Q1 sales
Mikimoto America appoints new president, CEO
Mytheresa parent switches up senior leadership team