Marketing
December 1, 2017
Bally is embracing a digital-focused communication strategy. Image credit: Bally
By Sarah Jones
NEW YORK – In response to the increasing pervasiveness of digital, luxury has adapted its strategy for speaking to consumers.
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","iv":"70baf996374b8a11a433c63f91047941","s":"d15a4b979b4999c9"}
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