Research
June 7, 2011
By Mickey Alam Khan
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
{"ct":"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","iv":"4e9f80474059a8cac9dc2c02f9fcf7c3","s":"6e4650bc532056a8"}
Share your thoughts. Click here