Automotive
November 28, 2017
Maserati has appointed Accenture Interactive as its global experience agency. Image credit: Maserati
By Staff reports
Italian automaker Maserati is reimagining its customer experience strategy to boost sales and brand equity around the world.
{"ct":"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","iv":"18e1f5222f609e90b076338ee3b07124","s":"113fd0518c1b2dcc"}
Share your thoughts. Click here