Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"e203f593a84c2d34d70476127dbd1bc6","s":"eda5b7a0f5e64a1a"}