The European Union is preparing to enact the General Data Protection Regulation next year, which will have profound impacts on the way brands and advertisers collect and use consumer data.
Under the new regulation, consumers will have the power to opt out of data collection and have more power over how their data is used. But rather than seeing this as a burden, brands should embrace the renewed sense of power and independence that the regulation is intended to give to consumers.
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","iv":"52f88e7b4720e83755f713c641b5c841","s":"1133aebdd355a8ff"}